AUGMENTED REALITY

Augmented Reality (AR) works with three key components: hardware, software, and yourself. You perceive the physical world using your five senses: sight, sound, smell, taste, and touch. An AR-capable hardware device runs software that layers digital information into your physical world surroundings. AR hardware and software create interactive experiences that involve your senses as you utilize data presented in real-time. Great AR experiences successfully keep digital information presented accurately within your physical space even as you move to provide a smooth and realistic experience.

AR powerfully magnifies how businesses can monitor product operations and conditions, as well as control and customize product operations remotely. It also provides training opportunities, and can help optimize product performance using real-time data.

Augmented Reality (AR) opens doors to new ways of presenting and experiencing information. Areas of the highest value are seen primarily in sales and marketing, service, and training

Sales and marketing teams can present products digitally to prospective customers within the physical environment of your choosing. Highlight and demonstrate product features and benefits interactively to boost customer understanding, engagement, and enthusiasm.

Service teams use AR when on-site or working remotely in the field. Project information conveniently into your physical field of view for multiple tasks such as operating connected machines, visualizing metrics from IoT devices, or service maintenance. This improves visualizing operational processes, faster first-time fix rates, and lower safety risks.

Trainers easily incorporate 3D models and animations into AR training experiences, to minimize costly script and video production. Capture and share expert knowledge to close your workforce gap. Trainees experience user-friendly AR training with accurate and interactive animated sequences of steps, projected within their view of their physical workspace. This accelerates their understanding of training material.

There are 4 main ways including increasing revenue, shortening sales cycles, reducing costs, and improving customer satisfaction. Check out this infographic to learn more.